Differentiating between Wrigleys Extra Mints and Wrigleys Extra Gum, the company is unveiling a new look for Extra and Extra Ice Mints to give the products greater stand out on the shelf.

Endorsed by the British Dental Health Foundation and sugar-free, Extra and Extra Ice Mints packs will display a “kind to teeth” flash whilst the word “Mint” is to stand out much more prominently.

Peter White, Customer Activation Manager at Wrigley, says: “Studies show that one of the main barriers to purchasing mints is that they are perceived as being harmful to their teeth. We are confident that by introducing visual oral care cues, we can eliminate these barriers to purchase for Extra and Extra Ice Mints and help grow the category as a whole.”