This January, Wrigley is back on TV in support of its sugar-free chewing gum brand, Extra.

The rerun of its popular Food Creatures advert forms part of a £multi-million above the line investment for Extra in 2012, which will see the brand on TV for 27 weeks of the year. The ad will be aired across the UK until 5th February with premium spots amongst highly viewed programmes such as Coronation Street and Dancing on Ice.

The creative, which reinforces Wrigley’s Eat, Drink, Chew message in a new end frame, promotes the oral care benefits of chewing Extra sugar-free gum during the day and after eating and drinking to help neutralise plaque acid. The same message will also be communicated on screens across UK dental practices, reaching in excess of 19million dental patients and professionals.  

Duncan McCulloch, Wrigley Sales Director, says, “Extra is a hugely successful brand for Wrigley and one we’ll continue to invest in throughout 2012 and beyond to help drive category growth and boost retailer profits.

“Gum is one of the most impulsive categories; in fact it’s four times more impulsive than other confectionery products and has a high rate of sale. I’d urge you to regularly check your display to ensure Extra is well stocked and has prime position at the tillpoint; especially given our advert is on air this month.”