Kit Kat is giving away free European flights in its new on-pack promotion starting in 2014.
From 27th January until 10th March someone will win a return flight every 30 minutes from 9am until 9pm. Shoppers can also claim £10 off an eligible flight by collecting three promotional wrappers. The tie up is with Monarch and Aer Lingus.
Kit Kat 4 finger, Kit Kat Chunky and Kit Kat 2 Finger will all support the promotion from 6th January 2014. The on-pack promotion will be supported by £3.6m worth of activity including TV and digital advertising.
“With more and more people booking flights at this time of year and looking to escape the January blues, we know that shoppers will love the chance to win flights to a European destination! ” said James Maxton, Nestlé UK & Ireland Senior Corporate Communications Manager.
“For retailers, this promotion also provides an excellent opportunity to boost early year confectionery sales. We will be running the promotion across all Kit Kat formats thus giving it as broad appeal as possible. Plus, the collect and save element is a new promotional mechanic for the brand and will drive frequency of purchase and footfall in store.”