Kinder Surprise will be back on TV in the four weeks before Easter, heightening the brand awareness, introducing amazing new toys and driving sales in this key selling period.  Kinder will also invite parents and children to draw the 'KinderSurpriseasaurus' as part of a new consumer promotion.

With four weeks on air from March, the TV advert featuring three of the exciting new toys – the plane, giraffe and car - will reach 76% of the brand’s target audience in the UK with six opportunities to see, and similar heavy weights in Ireland.

Jason Sutherland, Ferrero UK Sales Director, comments, “Kinder Surprise, the No.1 Kids Confectionery Line in Impulse at Easter, continues to go from strength to strength. The last burst of advertising had a positive impact on Kinder Surprise base sales. We’re continuing to make significant investment in support campaigns which we expect to result in increased sales for the convenience channel.”

Also a focus this Spring are the exciting new Kinder Surprise toys. The new toys have been developed with children’s three key psychological development areas in mind: organisation, coordination and emotion. The toy’s mind-blowing size and fantastic play value are sure to prove a hit with consumers and retailers alike. The new packaging will be available in cash and carries from January.

As well as bringing the brand to life on TV, a giant Kinder Surprise egg will go on tour in January across the UK and Ireland, interacting with 30,000 families with 2 million opportunities to see. The road-show will visit key indoor shopping centres in the UK, building the anticipation of the new Kinder Surprise toys.

Kinder is also delighted to announce an exclusive consumer promotion designed to spark the imagination. Parents and kids will be asked ‘who laid the first Kinder Surprise egg’ and be invited to draw the ‘KinderSurprisosaurus’. Running in the lead up to Easter this promotion will be supported on radio with a 10-day promotion reaching over 7 million households with five opportunities to see.

Sutherland concludes: “To make the most of this exciting new activity during this key selling period, we advise retailers to not only ensure they stock Kinder Surprise on the main fixture, but also take advantage of secondary displays which can further drive sales and add value to the category.”

Kinder Surprise offers a unique 3 in 1 experience: the enjoyment of a delicious chocolate treat, the joy of discovering an exciting toy and the delight of play, whilst mums treasure the special moments shared with her children. Launched in the UK in 1974, Kinder Surprise is a brand worth £26m and growing 5% year on year.