If you sell core branded confectionery then you will probably know the benefit of stocking up on a product that is part of a big marketing campaign. The following table gives you a quick summary of confectionery marketing campaigns that are currently live or about to launch. A useful resource for many we expect.

Product

Spend

Media type

Duration

Image

Halls XS

£2.5m

TV, Digital, Outdoor

April (TV)

CDM Marvellous Creations

£7m

TV, Outdoor, Digital

throughout 2013

Cadbury Crispello

£6m

TV, Outdoor, Digital Sampling

first half 2013

Galaxy

TV, Press, PR Digital

from 25 Feb

Ronwtree's Randoms Squidgy Speak

TV, Outdoor, Digital Sampling

from February

Kinder Surprise Looney Tunes

TV

February

Snickers

£1.5m

TV, Outdoor, Digital, POS

from Jan 2013

Kinder Surprise

TV

Spring 2013

Ferrero

£6m

TV, in store

Spring 2013